With the number of strategies circulating on the web, seeking advice on digital marketing to improve your campaigns is a commitment that you must acquire as a manager of your business. This is valid for any stated objective.
Whether it is to position, generate leads, convert sales or bring the brand closer to the public, there is no way to stop prioritizing actions in digital environments.
Internet is the place where you meet your person; you work on the notoriety of your business and awaken the interest of your public for the solutions you offer.
It is not that offline channels have no value, but it is undeniable that digital marketing is currently a mandatory field of knowledge for entrepreneurs.
And this is due to both cost and affordability. In other words, you reach many more people with lesser expenses. If you still don’t feel fully prepared to build a successful strategy, don’t worry. In this article, I gathered the 15 most valuable tips on digital marketing for your business. When you put them into practice, you will have a kind of guide to prepare, execute and evaluate your actions.
It’s time to boost the results of your campaigns on sites, blogs and social networks. Come with me and discover for yourself many things that will develop your business.
What is digital marketing?
Digital marketing is a set of strategies that uses a digital medium, such as the internet and cell phones, for the dissemination and commercialization of solutions to the public.
Although it is sometimes summed up as internet marketing, it is important to understand that this strategy goes much further. Obviously, its main characteristic is the performance of online actions.
So much so, that the use of digital marketing began fully in the 90s, a period in which the internet began a progressive commercial use in the world. Later, its own characteristics gave rise to other very interesting differentiators. For example, unlike traditional marketing, digital campaigns are more easily measured and analyzed. This allows us to understand in real time what is or is not working, and thus promote the necessary adaptations in search of a more favorable ROI.
Benefits of digital marketing
The invention of the internet and its massive use opened the doors to digital marketing. But it was from smartphones, the famous smartphones, that companies faced a new reality. The way of conversing with the public changed. And it was for the better.
Digital marketing is growing exponentially in popularity, due to its effectiveness in reaching and involving customers through the means they access.
Today’s public has infinite possibilities in the palm of their hand to drive what they choose.
If you are a beginner in the field and wondering what are the real benefits of digital marketing for your business, you have come to the right place.
I selected the top benefits for you to invest in that strategy today.
No time to lose!
Digital marketing tools provide you with solid and reliable reports. They show accurate results on the course and performance of your campaigns. To give you an example, how many people opened your email or clicked on a specific link.
The consumers are looking for more personalized experiences, not found in traditional marketing because this is generic in nature.
Digital marketing is different.
This allows you to use the interests and preferences of a person, which in turn integrates a group of individuals and brings together the characteristics with the ideal client profile for your business.
Which makes it possible to adapt the message they receive; according to their tastes.
Reach a wider audience
As long as marketing is done online, it can already be accessed by a huge global audience. Considering that, with traditional marketing you are limited to a geographical area; on the other hand, the means of digital marketing encompass a much larger audience.
Space and time are not impediments.
Easy to optimize
One of the benefits of digital marketing is the possibility of obtaining several reports with different metrics capable of analyzing the performance of your campaign.
That way, if you notice something that is not as you thought, it is easy to fix it.
You can try to perform different actions, measure which was the best and select it as the main tactic of your next campaigns.
Better conversion rates
The conversion of an online customer depends only on one click. This means that instead of picking up the phone or getting in your car and driving to a store, you can click on your email, which will take you to a place to make a purchase.
It’s that easy and fast.
You also have the possibility to learn more about your business in the comfort of your home. It is an experience similar to what you are doing now, looking for advice on digital marketing.
15 tips on digital marketing that every entrepreneur should apply in their business
There is no doubt that your marketing strategy must be digital. If not integrally, at least in large part;
Well, the competition has already noticed that need. Besides all, it is a way in which companies can incorporate the so-called content marketing to gain authority and capture leads. The truth is that consumers and businesses are always online.
In such a context, you will be able to reach them, observe their behavior and discover by which means they travel more frequently.
So, take advantage of this list with 15 tips on digital marketing and chart your actions so that your business grows healthy.
1. Define correctly who your person
First of all, ask yourself the following question: Are my actions aimed at the right people? For both traditional marketing strategies and digital marketing, you must know who you are talking to. The best digital marketing strategies are based on the details that make up the personality of consumers.
Then your first step is to characterize them.
The buyer personas represent your ideal client and can be created by researching and interviewing the target audience of your business.
Your group (the subjects of your research) should be made up of: clients, potential clients and people outside of your database, but who resemble your target audience.
It is important that the information is based on real data. Making assumptions can lead your strategy in the wrong direction.
For the construction of your people, you have to take into account aspects such as location point, position, income, hobbies, objectives and challenges.
2. Build your online presence
With the Micro-Moments revolution, your company needs to build a strong virtual presence to stay active in the market.
As people often look for products or services on the internet, before leaving home, you must make them find you.
In addition to having a corporate site or a virtual store, it is interesting to identify the social networks that your customers use the most and maintain an active account in all of them.
3. Always keep your site updated
When you hear about a new product or brand, is one of the first things you do is look for it on the internet?
This is a common practice today.
The site of your company is the virtual representation of your business or physical store, and many times, the first contact of the consumer with your product or service.
Therefore, having a site with updated content is essential to get the attention of that potential customer. At the same time, you can get him to browse more pages on your site, get to know your company and identify with it.
4. Inside the mobile world
With smartphones, we can say that the mobile era began. Consumers are increasingly making decisions and buying through cell phones.
But what many companies have not yet learned is that the key to success in reaching consumers is to provide them with a positive user experience on such mobile devices.
Thus, the first step is for your site to have a responsive design.
- Which allows the visualization of the contents to be adapted to any type of campaign?
- Another important requirement is to think of AMP versions for your pages.
- Since people tend to abandon a page when the loading time is excessive;
5. Make a good marketing plan
In addition to knowing where you want to go, it is necessary to have detailed planning of the strategies that you are going to apply along the way.
For any campaign to be successful, a good marketing plan must be designed accordingly.
It is the one that will guide you to follow the most appropriate course, that is, the one you identified in your market studies and other tools.
Remember that this is a flexible document, that is, open to alterations when you consider it pertinent.
6. Have a blog
According to a survey conducted by Hub spot, about 53% marketers say that maintaining an active blog is the top priority of their inbound marketing strategies. Having a blog is essential for your site to get a better ranking in search engines. It also helps to generate more traffic.
It is a way to answer the questions of your audience in a natural way, showing that your company has authority in the matter.
7. Produce quality content
Producing quality content is your best decision, if you want to have sustainable growth. You can do anything to get people to your site, but if you can’t keep them engaged by what you present, it will be a total waste of time.
Google continues to refine its algorithms to improve the visitor experience. And that is reflected in the results that this tool offers as a suggestion, to the searches that users make.
In other words, it practically forces companies to create content that captivates people and thus achieve a good ranking when they are found on the web.
8. Don’t forget about SEO
This is a slightly more technical factor, but it is worth paying close attention to. Good SEO practices are one of the elements that most influence organic traffic. When it comes to SEO for your blog posts, optimization should be an ongoing strategy.
- Use keywords in the post URL
- Use long-tail keywords throughout text
- Include multimedia material in your content (photos, diagrams, videos, etc.)
- Include links to other relevant content from your blog or businesses that work with you
- Add buttons to share on social networks.
9. Invest in social media
Today it is difficult to find someone who is not part of a social network. It is essential that you have a profile on the channels most used by your audience so that you can establish links with them.
All this allows the vitalization of the content produced and a more direct and humanized communication between the company and the client. It is not worth leaving the customer waiting for a response for a long time.
Also, when you use the right tools, you can monitor what users say about your company on social media and correct negative situations.
10. Email marketing
Along with social networks, email marketing is a fabulous channel of communication with customers.
Thanks to the tools available in the market, it is possible to personalize the message, in such a way that it causes a feeling of exclusivity in the client and strengthens the relationship between you.
The method is very good for disseminating blog news, through a well-prepared newsletter.
The latter is used to send exclusive offers and nurture leads until the moment of conversion through marketing automation.
11. Sell benefits, not products
When browsing the internet, the user does not want to be bombarded by advertisements. It is no coincidence that there are tools like Ad Block to block advertisements. Therefore, your approaches should have a less commercial weight.
That is, the idea is that you make it very clear to the visitor the benefits that your product or service provides.
Remember that a friendly tone helps create lasting relationships with customers.
12. Know each stage of your sales funnel
Do you know the sales funnel of your business? If not yet, it’s time to learn more about your company. The funnel is a tool that facilitates the intelligent management of your sales opportunities. In terms of digital marketing, that means attracting more people who don’t know your business yet. Which is achieved through your content, the work of nurturing your prospects until the moment they are ready to make the purchase?
13. Don’t forget the Call to Action
CTA is the acronym for the term in English Call to Action. That is exactly its objective: to encourage the visitor to do a certain action through a somewhat imperative language. It can be a call to download an e-book or a request for a free test, for example. It is usually with the use of buttons or also links introduced throughout the content itself.
My advice is to A / B testing to identify variations in those calls and see which ones generate the most results.
14. Calculate ROI
As I mentioned before, one of the great advantages of digital marketing is the ability to accurately measure the results of your campaigns.
With the data in hand, it is possible to calculate the ROI of each action and discover the cost of each lead or each conversion.
Therefore, reserve some time to analyze your strategies and calculate if the investment is really generating the expected results.
Thus, you maintain stable growth and avoid damage.
15. Performance: the faster the better
Invest in optimizing your site and you will improve its performance. The rejection rate for pages that take a long time to load is often high. To lower this indicator, try to use as few images as possible. These greatly influence the loading time of your page. And of course, a responsive design also has a positive impact.
Start capturing leads with Klickpages today
You already saw that every digital marketing strategy begins to work by generating leads.
But how to achieve it;
It’s very simple: no matter the action, you need to be careful on the landing page. With it you have great chances to confirm conversions. And for that task, Klickpages is the ideal tool for you.
Pay attention to these easy instructions:
Choose your model: know the high conversion alternatives demonstrated by tests.
Customize the page: edit the texts, colors and images, as well as hide the elements that are not useful.
Publish: finally, you only need to publish your own domain, without additional hosting costs.
Ready, now I leave it to you.
In this article you realized the best digital marketing tips to build your strategy.
It is essential to propose campaigns in online channels so that you have notoriety, generate leads and conquer the sales you want.
Your client is on the internet.
What are you waiting to interact with him?
Don’t forget to count on Klickpages for better results.
This tool offers you a good path to success.
Until next time!